© Qixuan Wang 2019

WITH BIG DATA COMES BIG RESPONSIBILITY

Project

The Datalogue at Wanted Design NYCxDESIGN 2018

Type

Experience Design / Exhibition design / Branding Design

Collaborators

Class of 2019 of Products of design(check all of us here )

Context

The Datalogue is a four-part stationary machine which emulates the systems and unmasks the consequences behind data collection. Though data mining is an invisible procedure that occurs through countless digital channels, the exhibition transforms it into a visible, tangible process.
We were at Wanted Design Manhattan 2018, as part of the city-wide NYCxDesign celebration

from 18 -23rd, May.

In the end, there were over 700 people participated in our experience. 

My roles

Branding: I worked with Ellen Rose and Antya to design the project's unifying brand guideline and cards assets.

Fabrication: I Participated in building the physical exhibition.

MFA Products of DesignSchool of Visual ArtsSummer 2018

Opening Night Reception at Wanted Design 2018

Video made by Zihan Cheng

Branding

User Journey

Hello. Welcome to the Datalogue. We’re focusing on the hot topic of data mining, inspired by the recent Cambridge Analytica-Facebook scandal. In this exhibition, we’ve created a personality test, but it’s in the form of a carnival. Using data science and a series of fun interactions, we’ll reveal something about your personality and pick out the perfect Wanted product for you.

Welcoming , quick introduction for the Datalogue and giving the shield card to user.

2. The Claw

At the next station, participants are asked, “Which of the following individuals would you want to interview?” Again, they are given four choices: Police Commissioner, Emergency Physician, Serial Killer, and Wes Anderson. They are instructed to maneuver a mechanical claw in order to choose the next input on their shield card. Their final answer corresponds to their level of conscientiousness, whether they are spontaneous or well-organized.

4. The Selector

In the fourth and final interaction, guests are asked about the contents of their search history. Their final response illuminates whether the relationship status of the participant. When they have make their selection, they ring a bell, signifying the completion of their “personality test.”

1. The Hamster Wheel

Visually enticing and engaging, the Hamster Wheel entices guests into the exhibition with its carnival-like nature. Once a participant steps into the wheel, they are prompted with the question “Whom do you admire?” and given four choices: Indiana Jones, Mother Teresa, Marie Curie or Steve Jobs.Participants select their answer with a full-body interaction: walking in the wheel until they reach their final response. They will discover that the real meaning behind their answer is a correlation to their level of satisfaction with life.

Agent records guests' answers by punching dat or dash on their shield card. 

3. The Crank

The Crank looks to the future; participants make a choice about a new career from Actor,Fashion model, Professional gamer or Fanfiction writer, once their job is fully automated by robots.  The moving multi-gear form of this interaction is inspired by a similar question that was top of mind during the First and Second Industrial Revolutions.  The individual’s response determines their level of extraversion.

5. The Final Reveal and Book

Unbeknownst to participants, each of their responses contributes to the development of an intimate psychographic profile on themselves. In their final station, by putting punched shield card on a decoding card, guests are given a summary of their profile that includes specific personality traits, along with a product selection.

Product selections were created from robust research on the design studio’s brand values and mission statements, as well as the product’s form and function. Additionally, specific characteristics were extrapolated from each product to correlate them with 1 of 16 possible psychographic profiles.